Brewery founders change name to Elvis after legal action by the King of Rock and Roll’s estate.
The founders of Scottish brewery, BrewDog, have changed their first names to Elvis after the late King of Rock and Roll’s estate attempted to sue them. James Watt and Martin Dickie, or Elvis Watt and Elvis Dickie as they are now officially called, made the change after they received a notice from the lawyers of the Elvis Presley Estate stating they were not allowed to call their blood orange and grapefruit infused IPA ‘Elvis Juice’.
To prove that the name Elvis is not exclusive to Mr Presley, the pair changed their name by deed poll. In a statement on their website, BrewDog said: ‘We don’t take too kindly to petty pen pushers attempting to make a fast buck by discrediting our good name under the guise of copyright infringement.
‘We love Elvis Juice, both the beer and the name. And our customers do too.’
The duo have stated that ‘Elvis Juice’ is now officially named after them and not the late rock and roll superstar. With tongue firmly in cheek, the pair added: ‘By the Elvis Presley Estate legal team’s logic, I am pretty sure we could even lodge a counter-complaint aimed at Mr Presley himself for all the records he put out without Elvis Watt and Elvis Dickie’s permission. And if that doesn’t keep them busy enough, we would like to recommend that they divert their attention to another potential source of quick remuneration: a brewery that calls itself ‘The King’ of beers.’
BrewDog was founded in 2007 and has gone from strength to strength since, with almost 50 bars and bottle shops around the UK. The company will soon be taking on the US too – we’re expecting huge and exciting things from the two Elvises.