Yorkshire’s Keelham Farm Shop is changing the game with people’s food shopping experience with the introduction of a veggie butchers.
At the centre of the produce section of the Skipton shop, the Veggie Butchers has been designed to help customers introduce more vegetables into their diets – whether they are meat-eaters, flexitarian, vegetarian, or vegan.
Victoria Robertshaw, Co-founder of Keelham Farm Shop, told Wine & Dine Yorkshire: “While meat remains at the heart of Keelham and its roots, we also understand that some customers habits are changing and many want to incorporate more vegetables into their diet; so we want to apply the same care and attention that our skilled meat butchers give to their craft to vegetables. Our customers tell us that they want to eat more fresh veg but that it can be time-consuming to prepare and they sometimes struggle for interesting ways to make delicious meals. That’s why we introduced the Veggie Butchers and the response we’ve had in the ‘soft-testing’ phase has been fantastic.”
The bespoke-designed Veggie Butchers can carve up anything with vegetables that a traditional butchers does with meat. They are stuffed, diced, chopped and made into sausages, casseroles, and burgers behind the counter. The Veggie Butchers also offers customers new ways to incorporate more plant-based fresh dishes into their menu planning.
The Keelham team has created a new collection of recipes for ready-to-go meal options, from a fully vegan meal, a side dish to any meat or fish main, or suggesting different ways to use favourite vegetables. A colourful bounty of stuffed peppers and aubergines, marinated cauliflower and butternut squash steaks, black bean burgers, vegetable sausages and meatballs – made on site – is available to pick up from the counter where the Veggie Butchers team are on hand to advise shoppers on how to make the most of veg.
From mid – February the Veggie Butchers will also offer customers the chance to pick and mix from up to 16 different pre-chopped, spiralled and diced vegetables, freshly prepared daily. This means customers can pick just what they need, whether a couple of broccoli florets or a handful of potato wedges; parsnips, carrots and swede chopped ready for a stew for two; or a generous selection of mixed peppers, onions, mushrooms and aubergines primed for a family veggie lasagne.
In addition to making it easier for customers to enjoy cooking with more fresh vegetables, the Veggie Butchers is one way that the Keelham team is helping to tackle the national issue of UK households throwing away over 7million tonnes of food each year by making it easy for their customers to reduce food waste.
In line with Keelham’s ongoing commitment to promote environmental best practice, customers can bring their own reusable tub, to pick and mix whatever vegetables they require. Shoppers can buy just what they need, thus reducing individual food waste.
Victoria Robertshaw continued: “We are always listening to our customers and looking for ways to help make their home-cooking easier. Our customers tell us that they want to reduce food waste and to find the time to prepare tasty food from scratch, so with the Veggie Butchers, we hope to make it really easy for people to make healthier, more eco-conscious choices, whilst keeping the focus on great-tasting ingredients that our customers value. The days when vegetables are seen as simply ‘good for you’ but not tasty or interesting are long gone – the possibilities for making delicious plant-based dishes are endless.”
For more information on upcoming news and events at Keelham Farm Shop, visit www.keelhamfarmshop.co.uk.