East Yorkshire-based butcher’s and baker’s, A Laverack & Son, are celebrating after opening their new shop in the heart of Pocklington.
The famed pie producer, butcher and baker, who have two shops in Holme-on-Spalding-Moor as well as a thriving wholesale arm of the business, have combined their butchery and bakery offerings to open Laveracks on Pocklington’s busy high street.
Officially opened back in May, the new store boasts an impressive dry ageing cabinet which produces 28 days-plus aged steaks and a refrigerated window display.
As well as offering customers an array of savouries and pastries, roast chickens and honey roast hams, the team will also be selling freshly made sandwiches and cakes and expanding their gluten-free range.
Amy Laverack, General Manager, said: “We’re really pleased with how the launch of our new Pocklington shop has gone after our investment in both this store and our butchery and bakery departments back in Holme-on-Spalding Moor. It’s been great to be able to combine both a butchers and a bakers in our new shop and have such a great location in the heart of Pocklington.”
The 150-year-old family firm invested nearly a quarter of a million pounds last year in their sausage roll production facilities to keep up with the demand both in their own shops and with their wholesale business, which supplies a number of businesses across Yorkshire and North Lincolnshire.
Laveracks now employs over 45 local people and sources all of its meat from local farms within a seven-mile radius of the shop, butchering everything on site and priding itself on the quality and provenance of its meat.
Amy continued: “It’s the cornerstone of our business that we understand where all the meat we sell was sourced, how it was fed, how it lived and how it was slaughtered, and we’ve highlighted this in our new store with a map showing our customers exactly where all of our products are sourced.”