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Yorkshire Lean Meat backs ethical vision of start-up wine business with collaborative deal

Two of Yorkshire’s most ethical suppliers of fine wine and food have formed a partnership to deliver sustainably sourced, quality produce to homes across the UK.

Ethical wine members club Wines2U and award-winning fresh meat and produce supplier Yorkshire Lean Meat teamed up in a bid to ensure diners can enjoy restaurant quality meals in their own home, in an ethical and sustainable way.

The partnership means food and drink lovers across the UK can now order fine wine and dine boxes comprising hand-butchered, traceable and locally reared meat along with fresh vegetables and other produce, complemented by an expertly chosen wine.

The news comes just three weeks after Wines2u’s launch, demonstrating its commitment to putting Yorkshire firmly on the map for ethical and sustainable business.

David Krushell, director and founder of Wines2U, said: “We are really excited to partner with Yorkshire Lean Meats, a company which shares our ethical beliefs and traditional ethos and which promotes the very highest standards of animal welfare and traceability.

“We were avid customers long before we became partners so we literally got a taste for the business – and we love it! They share all our core beliefs about how food and drink should be produced and how growers and suppliers should be treated and properly rewarded all the way from field to fork.”

Creating exclusive fine wine and dine experiences every month for its members, Wines2U ensures those with a palette for luxury can continue to enjoy good food and drink in a socially responsible and ethical way.

Through a monthly subscription model, members benefit from a bottle of fine wine not available anywhere else on the market, and up to 30% off additional wines from the online shop.

What’s more, to really recreate that fine wine and dine experience, members also receive recipe cards for easy to cook yet tasty meat or vegetarian meals, matched perfectly with the wine of the month.

And those who need a little extra help with the cooking can gain exclusive access to a ‘How To’ video led by head chef tutor of The Cookery School at The Grand York, Andrew Dixon.

The new partnership means members and non-members can now get their hands on all the ingredients needed to recreate restaurant quality meals at home via speciality fine wine and dine boxes for 2 or 4 people.

Ian Roberton, managing director of Yorkshire Lean Meats, said: “It’s great to partner with David and Wines2U. As businesses we are in complete alignment and David selects the wines not just for their ethical standards but their quality and taste.

“Together we ensure that our products are the perfect match for a special dine-in experience that’s really affordable.”

Yorkshire Lean Meats, established in Tockwith, North Yorkshire, in 2015, pride themselves on the best cuts of the finest produce combined with the highest levels of animal welfare standards.

The animals are grass and corn-fed and can be traced back to the farm where they were reared – literally just up the road. The meat is packed straight away, not frozen, and is delivered to customers’ doors fresh.

Members of Wines2u can benefit from an exclusive 10% discount when buying directly from Yorkshire Lean Meats.

To view the new wine and dine boxes, please click here.

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