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Deliveroo to spend £1m investing in healthier takeaway options

This comes after a vast increase in demand for healthier food over the past three years.

Deliveroo have said the £1million plan is promote healthier eating across the UK and bring a more varied choice to fast food consumers.

The delivery company already have a ‘healthy’ category on their website but they will be looking to increase the range of healthy options on the platform, and will also support partner restaurants in developing healthy meals and menus.

This comes after a staggering 181% rise in healthy orders over the past three years, with vegan orders up by 330%.

The company will use its data to tap into the growing consumer trends, identifying suitable cuisines, dishes and price points, and will then work with selected partners to provide nutritionist support with menu design, ingredient sourcing, staff training, branding and marketing investment.

Will Shu, founder and CEO of Deliveroo, said: “Deliveroo’s approach is simple. We want to increase the choice of delicious, healthy takeaways to our customers in 2020.

“That is why we are investing £1million this year to develop a range of nutritious menus and support restaurants to offer healthy meals across the UK.”

Rhiannon Lambert, a registered nutritionist, said: “I have teamed up with Deliveroo and devised a range of healthy takeaway options. We have created a menu of mouth-wateringly quick, affordable and nutritious meals.

“The partnership aims to combine my experience as a Registered Nutritionist with Deliveroo’s nationwide reach to increase the number of healthy takeaway options across the nation. Our approach couldn’t be more straightforward. We want to boost healthy eating patterns across the UK and dispel the belief that healthy food is expensive, hard to find and can’t taste delicious.”

For more information on the plans click here.

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