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Drink Turtley waste free in celebration of Zero Waste Week

Hawksbill Caribbean Spiced Rum launches Mango and Pineapple flavours made from fruits which would have otherwise gone to waste.

Zero waste week ran from 6th-10th September and turtle-saving rum, Hawksbill Caribbean Spiced Rum, is continuing its conservation and sustainability mission with the addition of two new rums to its range.

Hawksbill’s new Mango and Pineapple flavours have been crafted with fruits that would have otherwise gone to waste, in line with Zero Waste Week’s mission, which is making positive changes to help reduce the landfill waste humans produce.

Hawksbill Caribbean Spiced Rum uses a blend of rums sourced from Guyana and Trinidad, supplemented with a unique blend of spices. Sweet Vanilla floats across the palate before a wave of toasted nutmeg, cinnamon, and raisin breaks, allowing a hint of cardamom and sea salt to nestle on the taste buds. 38.8% ABV. Hawksbill Caribbean Spiced Rum can be purchased directly from their website as well as Amazon, Master of Malt, Drink Supermarket, Drinks & Co and Spirit of Harrogate. The new flavours will be initailly available via the Hawksibll website and Amazon only.

Food waste is a huge issue across the globe and UK households waste 6.5 million tonnes of it every year, 4.5 million of which is completely edible1. Wasting food is proven to feed climate change and therefore is fuelling the negative impact on our planet and its wildlife, which is why when launching its new fruity flavours, Hawksbill Rum wanted to tackle this head on.

Climate change is causing lasting damage to the ocean and rising sea temperatures which is killing coral reefs. Coral reefs are relied on by the Hawksbill turtle to provide food, which is why this rum is giving back to its namesake by supporting conservation projects to help protect the Hawksbill turtle and preserve its future.

The Hawksbill turtle is critically endangered – the population could be as low as 57,000 with fewer than 20,000 nesting females – so the brand is determined to do its part to save the species from extinction.

Along with 10% of profits from every bottle sold being donated to the Barbados Sea Turtle Project and using fruits which would have otherwise gone to waste in its latest rums, Hawksbill also ensures its packaging is eco-friendly: the bottle is made from sustainable and recyclable materials, the cork made from waste material and the sugarcane fibre label is printed with plant-based inks. You can read more about Hawksbill’s conservation work here.

The products will be available to purchase via Hawksbill’s website from 6th September, with Amazon to follow. To find out more about Hawksbill, visit https://www.hawksbillrum.co.uk/ and follow @HawksbillRum.

If you want to help support its turtley awesome efforts, you can also purchase the original Hawksbill Spiced Caribbean Rum for RRP £23 (70cl bottle) directly from its website as well as Booths stores, Amazon, Master of Malt, Drink Supermarket, Drinks & Co and Spirit of Harrogate.

 

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