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Roger Daltrey celebrates Pandemic easing with champagne which aids Cancer Charities hit by Coronavirus

Having conquered the world of music as frontman for rock institution The Who, Roger Daltrey is now making waves in the luxury drinks market, with multiple award-winning, limited edition Champagne Cuvée Roger Daltrey, pouring his passion and knowledge into its creation over three-years, in partnership with Eminent Life.

The singer is the a patron of the UK’s Teenage Cancer Trust and co-founded Teen Cancer America with bandmate Pete Townshend and is donating all of his profits from the champagne to charity, as they have missed out on vital fundraising opportunities during the pandemic – 14 Teenage Cancer Trust gigs were cancelled due to coronavirus.

The champagne has been making waves in the luxury drinks market, winning the praise of experts around the world, taking the Gold Medal Vinalies Internationales and the Seal of Approval by the Tasting panel at the Japan Wine Challenge, as well as receiving a rating of 90 (outstanding) from Wine Spectator.

It was produced by Charles Oban Champagne – a family vineyard since 1700 in the French village of Troissy – in partnership with Eminent Life, which specialises in creating limited edition drinks, celebrating excellence in music and the arts.

Since launching to celebrate the band’s 50th anniversary, the champagne has won the praise of experts around the world, taking the Gold Medal Vinalies Internationales and the Seal of Approval by the Tasting panel at the Japan Wine Challenge, as well as receiving a rating of 90 (outstanding) from Wine Spectator.

The singer is donating his profits to Teen Cancer America, the charity he founded with bandmate, Pete Townshend.

The bottles proudly display Daltrey’s signature, the band’s famous ‘bullseye’ logo and Mike McInnerny’s artwork from The Who’s seminal album, Tommy.

As you’d expect from the singer of a band famed for setting the benchmark for rock ’n’ roll, the champagne has gone through rigorous testing, with Daltrey involved at every stage of its three-year process.

The grapes are a blend of Chardonnay, Pinot Noir and Pinot Meunier, aged for five years before being brought to market.

The result is a perfect expression of the three varieties used in Champagne and has a creamy texture with fine, lively bubbles.

It has a delicate nose, dominated by citrus fruit, with hints of fudge, and a superb length, smooth with brioche aromas and subtle notes of honey, pine nuts and light tobacco.

Daltrey says: “I am very excited to have the opportunity to express my passion for Champagne through this limited edition cuvée. I hope you enjoy it as much as I do.”

Eminent Life founder and CEO, Jerome Jacober said: “We are delighted to be celebrating half a century of rock ’n’ roll for one of music’s most iconic bands, by producing a limited edition premium champagne. We’re thrilled with its success so far and the much-needed money it is raising for Roger’s charity, Teen Cancer America and Teenage Cancer Trust.”
Champagne Cuvée Roger Daltrey is available for worldwide deliveries from and is priced at £95.

Music and champagne lovers can also treat themselves to a bottle with two bespoke, stemless champagne glasses featuring the band’s bullseye logo, for £125.

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