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Amazin Grazin cheese bar wins Healthy Snacking Innovation Award

Amazin Grazin, the new cheese and seed bar from the UK’s leading speciality cheese company, Norseland, has won the Best Healthy Snacking Innovation Award at the 2020 World Food Innovation Awards in London.

The new snacking cheese bar beat off competition from Pea Puffs Salt and Vinegar Flavour from BEPPS Snacks, Yili Freeze-Dried Yoghurt Bites from Yili Group, Nibble Brownie Bites Choc Walnut Brownie from Nibble Protein and Spinach Bites from Strong Roots to win the much-coveted award.

The judges of the 2020 World Food Innovation Awards included Jamie Crummie, the Forbes 30 under 30 and co-founder of Too Good To Go, Soraya Gadelrab, portfolio director, food, drink and hospitality at Montgomery Group and Angeline Achariya, food innovator and executive director innovation and growth at Simplot Australia.

Talking about Amazin Grazin, Soraya described it as “Healthy and mindful – high protein and full of nutrients, this product does it all and should be applauded for doing so.”

Angeline said she “Loved the concept, packaging and the reinvention of snacking into mini meals”, while Jamie said it was “a tasty, healthy product”.

Speaking about winning the award, Dominique Delacour, head of marketing and new product development at Norseland said: “We are thrilled to win the Best Healthy Snacking Innovation Award at the Food Innovation Awards.

“We really focused on creating a healthy snack with Amazin Grazin. The ingredients were firstly chosen for their health benefits and then paired together to create some interesting and unusual flavour combinations, which really worked. Cherries and Berries is packed full of vitamins and dates are full of antioxidants. Everyone who has tried them has loved them.

“And we only launched Amazin Grazin at the start of the year, so it’s great that the innovation that has gone into this healthy cheese and seed bar has already been recognised.”

Norseland launched Amazin Grazin in January in response to an increasing trend to snack from the ‘on-the-go generations’ (millennials and generation z), a trend that is set to continue to increase in the ‘20s decade.

The bar is the first cheese and seed snack, which is available in three flavours, to be targeted at young adults, who are increasingly living their lives on the go, much more than previous generations, and are looking for health-conscious snacks to satisfy their hunger, and excite their increasingly sophisticated taste buds.

The new product has been inspired by research that shows that people are ditching the traditional three daily meals and choosing instead to graze throughout the day, as they spend less time at home.

Amazin Grazin bars can be found at Sainsbury’s stores in the UK, and after April it will be available for other major retailers to stock.

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