Veganism continues its presence in mainstream society as a just giving page has raised a total of £1,669 in order to get Veganuary adverts across buses in West Yorkshire as 2020 approaches.
Starting in 2014, Veganuary is a charity that inspires people across the globe to try vegan for January and throughout the rest of the year. Since the event began the participation has more than doubled each year.
The adverts originally dominated buses and tubes in London in the UK every December, then in 2018 the campaign went global, reaching Boston subway in the USA and Sydney light rail in Australia.
The campaign took off massively in London and it wasn’t long before residents in smaller areas decided to rally for the same cause. Shropshire vegan activists have crowd funded for the adverts for the last two years running, and will be hoping to run them on Shropshire buses for the third time in Veganuary 2020, despite receiving objections on twitter from tory councillor Steve Charmley in January 2019.
The Shropshire deputy council leader, Steve Charmley, said in a series of tweets that he wanted to “stop this vegangalism” and that buses should not carry adverts promoting vegan lifestyles in counties that were “built on agriculture.”
Despite the controversy caused, the Veganury movement attracted more activists, further up the country this year. West Yorkshire vegan activist Pippa Southern and her team have raised the £1669 over the course of 2019 through holding events, raffles, car boot sales and more. Pippa wrote on the page at the beginning of the year of how they were encouraged by Shropshire activists’ previous success.
“Inspired by the Shropshire Vegans and Veggies who have successfully raised money for bus adverts the previous two years, we’ll be trying to raise money to cover the production & ad space on the backs of buses in the Leeds/Bradford area.”
Just one month ago it was announced on the page that they had successfully raised enough to fund the adverts, which means we can expect to see them on Leeds and Bradford buses this December.
The campaign adverts have previously featured the hashtag #saveernie, with a picture of a piglet, #saveeric the chick, and #saverocky the calf.
After its first week of campaigning in January 2019, where the campaign passed 225,000 sign-ups for its vegan pledge, Veganuary will use the opportunity to call on politicians to support a Plant-Based Parliament for this January 2020.
Would you try Veganuary for the month? Let us know your thoughts in the comments