Social media platforms are an important component of a successful business – according to conventional wisdom.
But pub chain JD Wetherspoon went against the grain this week with the announcement that it is closing its Facebook, Twitter and Instagram accounts for all its 900 pubs and head office.
The move follows abuse directed at MPs and other public figures, and also takes into account recent concerns over the misuse of personal data and the addictive nature of social media.
Wetherspoon has more than 44,000 followers on Twitter and more than 100,000 on Facebook.
Commenting on the surprise move, chairman of Wetherspoon, Tim Martin said: “I don’t believe that closing these accounts will affect our business whatsoever and this is the overwhelming view of our pub managers.
“It’s becoming increasingly obvious that people spend too much time on social media, and struggle to control the compulsion.
“We will be maintaining our website and the Wetherspoon app and encourage customers to get in touch with us via our website or by speaking with the manager at their local pub.”
He added the company would also remain vocal through its Wetherspoon News magazine, as well as through the press.
The news has been met with mixed reactions from online users over the course of the week – we’d love to hear what you think. A brave move or a backward step from one of the nation’s best loved pub chains?