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Yorkshire serves up a classic Christmas

Yorkshire residents say their festive menu is more important this year than ever before!

For many, this Christmas won’t mean time with the wider family, or travelling to reunite with loved ones – but after nine months of intermittent lockdown, Yorkshire households (27%) are putting more pressure than ever on a ‘perfect’ Christmas.

Research by St Pierre, the European bakery expert, revealed that 27% of Yorkshire residents believe that this year’s festive menu is more important this year than ever before, with 53 per cent revealing that food forms a significant part of family traditions.

What’s more, Yorkshire residents are planning to spend more on food this festive season despite 34 per cent admitting to worries around financial constraints, for a number of reasons;
50% of those spending more are doing so because of the challenges of 2020
47% are spending more on food because they need something to look forward to

Lockdown has reignited a passion for food for many across the city (29 per cent) – with 31 per cent admitting that food is more fun now and 35 per cent feeling more confident in the kitchen as a result. That might go some way to explaining why 42 per cent of Yorkshire’s home cooks are genuinely ‘looking forward’ to cooking over Christmas.

St Pierre Bakery offers a range of European baked delights – from tasty brioche loaves and rolls to delicious Belgian waffles and French crepes – there’s always something new to try. Designed to be eaten morning, noon or night to help make every day magnifique.

So, what’s on the menu for Yorkshire this year?

Turkey remains top of the menu, with 77 per cent of us keeping it on the shopping list. That means you’re more likely to be served turkey in Yorkshire than anywhere else in the UK! Pigs in blankets are also popular with 71 per cent of households planning to indulge this year.

Tasty European treats have also become firm favourites on Yorkshire’s Christmas menu. One in six of us will enjoy Panettone this year and a further 21% will get stuck into some Stollen.

Paul Baker, founder of St Pierre comments: “To say lockdown has been a challenging time for families is an understatement. But, as a third-generation baker, it’s brilliant to see food uniting families nationwide. It’s not surprising that after such an unpredictable year, Brits are planning something to look forward to. Despite everything, food has the power to lift moods, bring people together and make the ‘everyday’ magnifique. Good food is more than just a meal on your plate. It’s a get-together, it’s sharing, it’s family – and this is never more true than at Christmas.”

For more information, to download St Pierre’s Christmas recipes, table plans and place settings, visit www.stpierrebakery.co.uk

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